Handbag / Jean Cassegrain / Longchamp / Madison Avenue / New York City / Women's Wear Daily

WWD: Longchamp Unveils New Store Concept

NEW YORK — Longchamp has a fresh look on Madison Avenue. The revamped 2,500-square-foot space between 63rd and 64th Streets launches today. Longchamp will unveil a similar design in other stores but will not “apply this new concept in a cookie-cutter manner,” chief executive officer Jean Cassegrain said. “We will add elements of personality from … Continue reading »