accessories / AccessoriesTheShow / Britton Jones / facebook / Fashion Type / Twitter / Women's Wear Daily

WWD: Accessories Shows Embrace Social Media

Accessories trade shows, encouraged by a warming economy, are embracing new social media-based initiatives and loyalty programs to grow their attendance. AccessoriesTheShow, which is owned and produced by Business Journals Inc., will stage its next show Aug. 1 to 3 at the Jacob K. Javits Convention Center here. “Retailers are very selective about the trade … Continue reading »

Donna Karan / facebook / Fashion Type / Myspace / Oscar de la Renta / Rachel Roy / Social Media / Twitter / Women's Wear Daily

WWD: Social Media Rewrite the Rules

Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. Fashion houses, designers and retailers are rushing into the free social media phenomenon that is reshaping not only interpersonal communication, but how apparel, accessories and beauty products are marketed and sold. They are tweeting, blogging … Continue reading »