I had the pleasure of interviewing A Peace Treaty designer Farah Malik for a three-piece feature on Of A Kind. Here’s a few snippets, click the images to read the full articles: Continue reading »
Category Archives: Social Media
WWD: Stella & Dot Finds the Sweet Spot
Direct-selling jewelry company Stella & Dot is reinventing the “Avon lady” stereotype with the help of new talent and new technology. After an extensive career in publishing, Lynette Brubaker made an unexpected turn, becoming chief marketing officer of Stella & Dot this month. “I had a fulfilling career, I had done everything, but I was … Continue reading »
wwd: rebecca minkoff and polyvore team-up
For more Fashion Scoops… Continue reading »
WWD: Accessories Shows Embrace Social Media
Accessories trade shows, encouraged by a warming economy, are embracing new social media-based initiatives and loyalty programs to grow their attendance. AccessoriesTheShow, which is owned and produced by Business Journals Inc., will stage its next show Aug. 1 to 3 at the Jacob K. Javits Convention Center here. “Retailers are very selective about the trade … Continue reading »
WWD: Social Media: The New Front Row of Fashion
NEW YORK — What began as a tepid courtship between fashion and social media has become an all-consuming love affair as designers unveil new digital initiatives for fashion week. Calvin Klein, Marc Jacobs, Michael Kors, Tommy Hilfiger, Rodarte and Perry Ellis are among the brands that will live stream their shows over the coming week, … Continue reading »
WWD: Social Media Rewrite the Rules
Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. Fashion houses, designers and retailers are rushing into the free social media phenomenon that is reshaping not only interpersonal communication, but how apparel, accessories and beauty products are marketed and sold. They are tweeting, blogging … Continue reading »