Jessica Herrin / Social Media / Stella & Dot / Women's Wear Daily

WWD: Stella & Dot Finds the Sweet Spot

Direct-selling jewelry company Stella & Dot is reinventing the “Avon lady” stereotype with the help of new talent and new technology. After an extensive career in publishing, Lynette Brubaker made an unexpected turn, becoming chief marketing officer of Stella & Dot this month. “I had a fulfilling career, I had done everything, but I was … Continue reading »

accessories / AccessoriesTheShow / Britton Jones / facebook / Fashion Type / Twitter / Women's Wear Daily

WWD: Accessories Shows Embrace Social Media

Accessories trade shows, encouraged by a warming economy, are embracing new social media-based initiatives and loyalty programs to grow their attendance. AccessoriesTheShow, which is owned and produced by Business Journals Inc., will stage its next show Aug. 1 to 3 at the Jacob K. Javits Convention Center here. “Retailers are very selective about the trade … Continue reading »

Fashion Type / Social Media / Women's Wear Daily

WWD: Social Media: The New Front Row of Fashion

NEW YORK — What began as a tepid courtship between fashion and social media has become an all-consuming love affair as designers unveil new digital initiatives for fashion week. Calvin Klein, Marc Jacobs, Michael Kors, Tommy Hilfiger, Rodarte and Perry Ellis are among the brands that will live stream their shows over the coming week, … Continue reading »

Donna Karan / facebook / Fashion Type / Myspace / Oscar de la Renta / Rachel Roy / Social Media / Twitter / Women's Wear Daily

WWD: Social Media Rewrite the Rules

Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. Fashion houses, designers and retailers are rushing into the free social media phenomenon that is reshaping not only interpersonal communication, but how apparel, accessories and beauty products are marketed and sold. They are tweeting, blogging … Continue reading »