A new accessories customer has emerged, molded by the recession, fast fashion and Internet shopping. As a result, there is renewed focus by brands on costume jewelry, as well as lower-price handbags, eyewear and other products. Accessories vendors and retailers attending the New York trade shows this month said conditions had compelled them to target … Continue reading »
Category Archives: Ray-Ban
WWD: A Golden Era for Sunglasses
Thanks to a heavy celebrity showing and the lure of limited edition luxury, gold-lensed sunglasses are shining brightly. Continue reading »
WWD: Ray-Ban and Iggy Pop Rock Williamsburg
Celebrities ventured into Brooklyn on Wednesday night as Ray-Ban threw a rock ’n’ roll extravaganza at the Music Hall of Williamsburg to promote new looks for its Aviator eyewear. By the time Iggy & the Stooges hit the stage, the crowd barely fit into the space, which was lined with oversize metal trunks displaying decorated … Continue reading »
WWD: Ray-Ban to Relaunch Aviator Eyewear
Ray-Ban is creating six new looks for its iconic Aviator eyewear. “The goal is to establish once again the edginess of the brand, and continue a constant dialogue with our consumers,” said Sara Beneventi, global brand manager for Ray-Ban. “Lifestyle trends continue to take [inspiration] from old looks [and] 2010, more than ever, is the … Continue reading »