Judith Leiber is extending its reach beyond Ladies Who Lunch to encompass girls who party, with the launch of Overture by Judith Leiber.
The 15-piece line, produced with licensee Accessory Network Group, will be sold in luxury department stores and Judith Leiber boutiques beginning in the fall, and will be priced between $200 and $700.
Overture handbags come in jewel tones like violet and blue, as well as a heavy dose of metallics and leopard print. Though manufactured in a different part of the world than Judith Leiber bags (China, as opposed to Italy) the accessibly priced collection displays an unmistakable Leiber thumbprint. Geometric minaudieres are plentiful and encrusted with crystals, studs and agate geometric designs, and come with cross-body straps, while larger suede day bags are accented with delicate studs.
“There was a lot of dialogue about, ‘What will this look like?’” said Mary Gleason, Judith Leiber Brand president, of envisioning the Overture line. “When people broaden their assortment, they always think about it as a diffusion line, they think about it as dumbing the core down, but that is not what this is at all. We see this really as a broadening of a customer base, not only [via] price point, but in trend and look.”
