Direct-selling jewelry company Stella & Dot is reinventing the “Avon lady” stereotype with the help of new talent and new technology.
After an extensive career in publishing, Lynette Brubaker made an unexpected turn, becoming chief marketing officer of Stella & Dot this month.
“I had a fulfilling career, I had done everything, but I was traveling 65 percent of my time,” Brubaker said. “I woke up one day and thought, ‘What am I doing?’ I believe there are different jobs for different life cycles, and it’s time for me to try something that gave me a little more flexibility for my own time.”
Brubaker will oversee the marketing team, the field development team and the sales team.
Also this month, venture capital firm Sequoia Capital announced plans for a 10 percent minority investment in the company.