“The goal is to establish once again the edginess of the brand, and continue a constant dialogue with our consumers,” said Sara Beneventi, global brand manager for Ray-Ban. “Lifestyle trends continue to take [inspiration] from old looks [and] 2010, more than ever, is the right year to relaunch the Aviator.”
The 60-year-old Aviator’s classic frame will be joined by six collections: the Ray-Ban Craft, Road Spirit, Tech, Titanium, Metal Glide and the limited edition Ultra Gold.
The Metal Glide and Road Spirit will offer frame colors such as blue, red, yellow and fuchsia. The Tech lenses consist of a new carbon fiber, the Titanium is crafted of milled titanium and the Ultra Gold features a mix of titanium, beta-titanium and gold.